“Join the 5-Day Purpose to Profit Challenge — Built on a Winning Culture and a Legacy of Service”
"Led by a Super Bowl Champion and Presidential Lifetime Achievement Award recipient, this challenge equips women life insurance agents with the proven system to attract clients, book calls, and grow with confidence."
Protection Becomes Legacy
Does This Sound Like You?
You’ve built discipline and a name…
but not a system that pays you long-term.
Your network is powerful…
but you don’t know how to turn it into real income.
You’re making money now…
but you know it won’t last forever.
You want more control…
but don’t know where to start after the game.
You don’t need another job.
You need a system that works.
Most athletes are never shown how to turn their influence, relationships, and discipline into a real business.
That’s why we built the Purpose to Profit Challenge. To give you the structure, strategy, and system to start winning off the field.
The 5 F’s &
Permission to Sell
Identify your biggest constraint, overcome silent sabotage, and embrace the belief that success comes from the right system
Purpose Alignment
Craft your Purpose Declaration and 4 Core Values to guide decisions and create balance and legacy over burnout
Market Alignment
Build your ICP Dossier and “I help…” statement so you attract the right clients with the right message
Conversion Mastery
Learn a natural ASK → SERVE → CLOSE flow to guide conversations and handle objections with confidence
Systems, Scaling & the Offer
Map your simple lead system (calendar → capture → nurture → call → follow-up) and see how to scale it with ease
No Gimmicks.
No Gimmicks.
There’s no catch. No hype.
Just a proven system that shows you how to take control of your income, your network, and your future.
This isn’t theory.
It’s a framework built from championship discipline and real-world systems, designed to help athletes transition from performance-based income into structured, scalable business ownership.
Structured to Build Income That Lasts — Without Guesswork
The Purpose to Profit Challenge is built on proven systems that simplify your transition into business, helping you:
• Turn your network into opportunity
• Build consistent, predictable income
• Create structure beyond the game
• Position yourself for long-term ownership
This isn’t about selling.
It’s about building a system that works while you play, and continues long after.
Where Protection Becomes Legacy —
Every system we build is designed to align with who you are, your discipline, your voice, and your influence.
We help you move with clarity, operate with confidence, and build with intention. Turning what you earn today into something that protects, produces, and lasts.
Because at the end of the day, success isn’t just about income, it’s about what that income becomes.
Testimonials
Michael Brockers
11 Year NFL Veteran
Entrepreneur
“After the NFL, I didn’t need motivation—I needed direction. Tony helped me build confidence in networking, get in the right rooms, and grow as a businessman beyond the game.”
“Working with Tony gave me clarity when it mattered most. I learned how to think, make better decisions, and move with purpose toward my future”
Pitcher
Texas Tech univeersity
THE PURPOSEFUL APPROACH
THE
PURPOSEFUL APPROACH
First, we listen.
We start with an open conversation to understand you, your purpose, values, and the unique fingerprint that makes your business stand out. This is where we uncover the frustrations holding you back and the opportunities waiting to move you forward.
Then, we align.
Together, we clarify your audience and craft a message that connects. We’ll define your “I help…” statement, so you know exactly who you serve, what problem you solve, and how to say it with confidence.
Lastly, we lead.
With purpose and message aligned, we install a simple lead system — calendar, capture, nurture, and close. This is designed to consistently turn conversations into clients. Because at the end of the day, you’re always just One Lead Away from transforming your business and your legacy.
Meet Tony "The Tycoon" Hills
I am Tony “The Tycoon” Hills,
Co-Founder & President of Insure Legacy.
A Super Bowl Champion and Presidential Lifetime Achievement Award recipient, I have built my life on discipline, structure, and legacy.
My focus is simple:
Serve athletes and their families.
Through my journey from the NFL to entrepreneurship, I developed systems that help athletes:
• Protect what they earn
• Build real ownership
• Create stability beyond the game
Not hype. Not guesswork.
Proven strategies that produce real results.
For the past 7 years, I've guided athletes and their families in turning short-term income into long-term structure, positioning their money to work with intention and last beyond the playing career.
You do not have to navigate this transition alone.
You're one decision away from building something that lasts.
Let's talk!
Your consultation is complimentary.